The exact framework for creating Gag Reel videos that drive engagement AND sales (It works for any business and can serve both as top-of-funnel entertainment and a powerful conversion ad).

12 foolproof frameworks for creating Gag Reel videos that entertain, engage, and convert (Each with its own masterclass).

The unpopular truth about direct offer videos (and why you still need them in your content mix).

Learn techniques to add humour and relatability to seemingly dull topics. By finding unique angles and connections, you can create engaging content even from the most unexpected subjects.

How Hollywood heartthrob Ryan Gosling’s skin always looks so damn dewy…

A clever trick for turning your competitor's boring content into your greatest advantage (It's completely ethical and incredibly effective).

Discover how to analyse your competitors' content and identify opportunities to create 100% original, engaging, and shareable versions of similar topics. (It's completely ethical and incredibly effective).

Win back your ex with humour, guaranteed possibly

How to create videos that your ideal customers can't help but engage with (It's all about tapping into their strongly held beliefs and understanding the hidden psychology that makes content irresistible).

Understand the psychological principles behind why people share content. Then, by tapping into your audience's ‘resonant emotions’, you can create videos that practically compel them to share your post.

Stand apart from every brand desperately shoehorning Gen Z memes into their content…

The single most effective way to laser-target your ideal customers through social media content (It's like having a marketing superpower).

Learn how to use your audience insights to create highly targeted content that speaks directly to your ideal customers' interests and needs AND triggers the algorithm to deliver your post in their feed.

The perspective trick Directors use to make Tom Cruise look tall

The "Entertainment Trojan Horse" strategy that turns cold audiences into warm leads and new customers (even if they've never heard of you before).

The real story behind successful cold traffic ads: Why entertainment is the secret ingredient that gets strangers to take action when you use it in the correct sequence.

Learn a lot about yourself (for example, I learned that although I can do silly voices, I shouldn’t)

Master the art of the "Evergreen Punchline". It's the difference between a one-hit wonder and a content franchise that keeps your audience coming back for more year after year.

The 'triple' technique that turns industry jargon and complex terms into viral-worthy, laugh-out-loud content (professional comedy writers use it writing for some of the most watched shows in the world).

The SHOCKING truth behind what Kate Winslet eats for breakfast

Discover the "Relatable Pain Punchline" and "Specialist Subject Shuffle" to make your audience feel truly seen (it's the key to instant engagement, even for "boring" industries).

You don't need to be a professional comedian to create funny, shareable content. Our frameworks ensure anyone can create hilarious videos, even if you’ve got the comedic flair of a broomstick.

15 Funny Things You Should NEVER Do With a Broomstick.

How to turn your audience's pet peeves and annoying industry tropes into viral-worthy content. This framework can create highly relatable content that your audience will want to share by tapping into a negativity bias and flipping it in an oh-so-pleasing way.

The "threesome gag" (not a sex thing*) - a secret weapon for creating addictively shareable content (includes exact steps to keep your audience hooked until the very end).

Learn how to take the clichés and overused ideas in your industry and turn them on their head. This creative approach can produce fresh, engaging content that stands out from your competitors.

Understand how to use callbacks - a classic comedy technique - to seamlessly integrate your sales message into your funny content. This makes your pitch feel buttery smooth.

The definitive answer to “What’s in the box??”

Master the "Stealth Sell" and "Comedy Conversion Catalyst" to turn laughter into leads and sales (discover the perfect "Joke-to-Pitch Ratio" for maximum results).

Analyse successful videos that effectively use humour to entertain, engage and sell. We'll break down their strategies and show you how to apply similar principles to your own content.

Transform yourself into irresistibly imaginative characters using complicated prosthetics words

The "Belief-Based Joke" formula for laser-targeting your ideal customers through humour (it's like having a marketing superpower that magnetically attracts your audience).

How to turn your industry's biggest pain points, history, and "best practices" into laugh-out-loud, viral content (even competitors and Hollywood execs will want to share it).

The 57-step makeup routine I use to get my face “camera ready” (available on request)

Learn how to identify key topics within your industry - including common challenges, historical changes, and standard practices - and transform them into engaging, shareable content like clockwork. .

Discover two creative approaches for making dry or complex topics exciting. The "Alien Perspective" helps simplify complex concepts, while the "Nostalgia Amplifier" taps into familiar experiences to increase engagement.

How to leap out of an exploding helicopter segue smoothly into a Call to Action

Learn how to mine existing industry materials for content ideas. We'll show you how to identify funny and engaging elements in mundane ideas to stop the scroll and turn strangers into customers.

The simple app and filming technique that lets you nail your video in one take using any smartphone. Just follow these guidelines and your audience will forgive any quality ‘mishaps’ and watch all the way through anyway. Remember, authenticity often trumps perfection - viewers are more likely to engage with genuine content, even if the quality isn't Hollywood-level.

Witness a BBC Comedy Writer attempt Dwayne ‘the Rock’ Johnson’s daily routine (assuming that on the day in question, The Rock slept in, skipped his workout, ate mostly cereal, and taught you his advanced comedy writing techniques).

The video camera on a modern smartphone today is more powerful than Broadcast TV cameras were even 5 or 10 years ago. With a few simple techniques - plus one affordable accessory that matters more than anything else (it's not the camera or lighting) - you can create professional-grade videos from home, the office or anywhere else.

Plus, I’ll tell you the one thing you should never do when filming a video you want to use as an ad (this amateur mistake could make your audience cringe instead of convert).

A dozen ways to bring in more new customers than ever by creating Gag Reels that can be used in any niche. (From anti-chafe nipple cream for scuba divers, to anti-chafe nipple cream for IT consultants - and everything between.)

12 universal fill-in-the-blanks Gag Reel templates that are adaptable for any brand, niche and tone of voice. (It's like Mad Libs, but for making money.)

A lot of close up shots of my face. You have been warned.

Video walkthroughs for every type of Gag Reel so you know exactly how to craft jokes that drive engagement, leads and sales for your brand. (No more staring at a blank screen, wondering where all the fun went - and when exactly you spilled coffee down your trousers.)

Equipment rundown - how to use nothing but a smartphone to produce high-quality videos - or ‘upgrade’ to our professional setup for under $150 (I’ll show you exactly what to buy).

How to ‘perform’ on video - tips and advice from producing on some of the most watched TV shows in the world, and viral content in 70+ niches. (Seriously - if there was an Academy Award for Best Performance in a 30 Second Skit, you’d have it in the bag.)