A former Agora copywriter and A-list comedy writer unveil…
(And EVEN if what you sell is duller than dishwater delivering a PowerPoint on the history of matt emulsion…)
PLUS, you’ll get 12 joke formats that can be added to any form of copy (sales pages, emails, Facebook ads, Tinder bios, cease and desist letters, cartons of oat milk, and many, many more)
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David Ogilvy - arguably the greatest advertiser of all time:
"The best ideas come as jokes. Make your thinking as funny as possible."
Gary Halbert - arguably the greatest copywriter of all time:
"Remember, every product and service (no matter how big or small) can benefit from a touch of humor.”
Joe Sugarman - built one of the biggest direct-response businesses in history:
"Humor is one of the most effective ways to sell."
Steve Jods - close personal friend:
“I bet you only want a quote from me so that people skim-reading think it’s from Steve Jobs, don’t you? Is that really all I am to you??”
Robert Collier - best-selling author and founder of one of the largest advertising agencies in history:
"Make your reader smile, and you've built a bridge of connection. Make them laugh, and you've paved a path to conversion."
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Step 1 - Finding Your Funny (and Feeling It)
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Step 2 - The Golden Rules (including the One Joke You Should Never Tell)
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Step 3 - Identifying (and Creating) Opportunities
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Step 4 - Writing Jokes
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Step 5 - Selecting, Editing and Safety Checking
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- Leo Widrich, co-founder of Buffer.
- David Ogilvy, "The Father of Advertising.
- Ekaterina Walter, best-selling business & marketing author.
- William Bernbach, Co-founder of DDB - one of the largest advertising agencies in the world.
- Jean-Louis Bénard, CEO of Sociabble.
- Dr. Alice Isen, researcher and professor of psychology and marketing at Cornell University.
- Peter Guber, CEO of Mandalay Entertainment.
- Neil Patel, marketing expert and founder of Crazy Egg.
And if ALL THAT wasn’t enough (I admire your discerning nature and commitment to the quest for truth!), Dr. Deborah J. MacInnis - editor at the Journal of Marketing - found these conclusive insights:
Laughter puts consumers in a good mood, which makes them open to…
Impulsive buying - Consumers in a good mood buy more impulsively than consumers in neutral or negative moods.
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New Products - People who are in a good mood tend to be more receptive to new products.
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Recognition - Consumers are quicker at recognising what kind of brand you are within a product category and how you are different from (or better than) your competitor.
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More sales at higher prices - positive moods make consumers more likely to buy AND more receptive to high prices.
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1,000 people land on your sales page - but only 30% (300) make it as far as the front-end offer (RIP the other 70%, distracted by yet another ‘Wes Anderson’ TikTok or, heaven forbid, something in the real world…)
So 300 see the offer - but only 10% take you up on it (30).
So 30 people buy your front-end product, but only 10% say yes to your UpSell (3)
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1,000 people land on your sales page - and 36% (360) make it as far as the front-end offer. (Take THAT, annoying TikTok trend…)
Of the 360 who see the offer, 12% take you up on it (43)
Of the 43 people who buy your front-end product, 12% say yes to your UpSell (5)
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Why our framework works for everyone: You don’t need to be a stand-up comedian to write humour-infused copy. (So there’s no need to rush out and buy a red velvet tux and/or five grams of ‘magic energy powder’ just yet.) If you can crack a joke with friends, this will work for you - as our framework leverages your natural ability to make friends laugh and turns it into a repeatable system.
That’s right. Being friendly is FINALLY going to pay off.
The hidden power of laughter: Master the psychological triggers that make humour so compelling, giving your sales copy an irresistible edge.
Diversify your humour arsenal: Effortlessly wield relatable jokes, puns, wordplay, and one-liners to captivate and entertain - leaving your prospects hungry for more.
Decode your audience's funny bone: Uncover the secrets to tailoring humour to diverse target markets, ensuring every joke lands with precision and triggers their desire to buy.
Synchronise humour with brand voice: Seamlessly weave jokes into your brand's persona, creating an unforgettable identity that sticks in your audience's mind.
Timing mastery: Discover the art of perfect comedic timing, placing jokes strategically to captivate your audience without overwhelming them.
The perfect blend: Learn to harmonise humour with persuasive messaging, crafting copy that tickles funny bones while compelling prospects to take action.
Joke craftsmanship: Elevate your sales copy with expertly crafted jokes that are relevant, engaging, and designed to leave a lasting impression.
Get out of that other thing you don’t really want to do on Thursday: Just tell them this is far more important.
Polishing humour to perfection: Refine and sharpen your jokes, ensuring each word delivers maximum impact and triggers the desired response.
The proof is in the punchline: Harness the power of testing and feedback to create humour-infused copy that converts like never before.
Never cross the line: Learn how to skillfully navigate cultural sensitivities, crafting jokes that resonate with diverse audiences while avoiding unintended offence.
Conquer writer's block: Unleash your inner comedic genius with proven strategies to overcome writer's block and consistently generate humorous copy.
Spellbinding stories: Weave humour into powerful narratives, creating sales copy that captivates, entertains, and inspires action.
The sales killer: Understand the one type of joke you must NEVER tell - this extremely popular joke format will get laughs, but it’ll kill any chance of the sale.
Outwit the competition: Analyse your rivals and seize opportunities to stand out with a unique, memorable brand personality.
Stay ahead of the curve: Continuously sharpen your humour skills, adapting to industry trends and evolving audience preferences for sustained success.
Emulate the masters: Learn from real-world examples of humour-infused sales copy, dissecting the strategies employed by industry leaders for maximum impact.
Are a copywriter writing for clients. Wow your clients by writing a sales page they - and their customers - love to read and buy from.
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Work in-house as a copywriter or marketer - bring your sales pages to life and see conversions skyrocket.
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Understand English (American English is fine, as long as you don’t mind the fact we sometimes say things like “cheers” and “shouldn’t that word have a U in it?” )
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Manage other copywriters or marketers - either as a business owner, copy chief or marketing manager - and you want to give them an edge over your competitors by punching up their copy through our framework.
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Have somewhat reliable access to the internet, or can break into the house of somebody who does.
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Are a business owner who writes their own sales pages - most copywriters don’t know these techniques - yet they're so powerful, you could conceivably “out-convert” an A-list copywriter with this framework. Our simple system will show you how.
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Here’s everything you’ll get when you join..
Lifetime access to The Funny Is Money Workshop.
The 5-Step Comedy & Conversions Framework.
A feeling of smug superiority over pretty much every other marketer, business owner or copywriter on the internet…
The slides from the workshop for quick reference.
Our best joke templates for infusing copy with comedy.
A signed photo of our A-list comedy writer (available on request, this has little to no value in terms of money or anything else - but his contract says we have to offer it…)
BONUS: Universal 12 joke formats that can be added to any form of copy.
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Lifetime recordings* to The Funny Is Money Workshop.
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*That’s recordings of the workshop, for your lifetime - not recordings of your lifetime (I’ll leave that to Zuckerberg).
The 5-Step Comedy & Conversions Framework.
The slides from the workshop for quick reference.
Our best joke templates for infusing copy with comedy.
My controversial conspiracy theory about the link between double-stuff Oreos and JFK.
And the BONUS 12 joke formats that can be added to any form of copy.
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All for just one payment of $97
Get the Funny Is Money Workshop - The Simple 5-step Conversion Comedy Framework To Infuse Your Sales Copy With Humour That Gets Prospects Reaching For Their Wallets (Even If You’ve NEVER Written A Joke Before) - today for just $97
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